Smart Reporting announces new CCO&COO

Munich, January, 13 2022. Smart Reporting, one of the leading digital health companies from Munich, has named Peter G.J. Vanovertveld as Chief Commercial & Operations Officer (CCO/COO) starting in January 2022. In this newly created role Peter reports directly to Wieland Sommer, Chief Executive Officer and founder of Smart Reporting. As CCO/COO Peter is responsible for developing and executing the marketing and sales strategy, and leading the expansion into new markets as well as new clinical disciplines. Moreover he leads the departments Customer Services, Finance, and Human Resources with a particular focus on entering a new chapter in the organization’s history building on its growth journey to date introducing matrix management and leveraging synergies. With Peter, Smart Reporting gains an expert in the field of pharmaceuticals and Healthcare and completes the Management to expand its leading market position as a medical data provider in the coming years.

Wieland Sommer: “We look forward to leveraging Peter’s experience and expertise in go-to-market strategies and combining it with the strong healthcare foundation we have in Smart Reporting. The appointment of this newly created role of CCO / COO comes at the right time, as we recently launched the latest version of SmartReports. SmartReports enables Smart Reporting to significantly improve accuracy and completeness of data input at the point of care across hospitals all over the world. With his background in strategy, operations, and commercial implementation, Peter is the perfect fit for our organization as we seek to advance partnership with hospitals, OEMs, and the pharmaceutical industry in improving care for patients.”

Many years of experience in pharmaceutical arena and other regulated industries
For the last 22 years, Peter worked across leaders in the pharmaceutical and biotech arena. At Baxter and its spin-off Baxalta he held country, regional, and global leadership roles working in Belgium, Switzerland, and the US. Most recently, Peter led the Market Access, Health Economics & Outcomes Research (HEOR), Pricing, and Policy departments at Vifor Pharma, a Swiss Stock Exchange-listed pharma company, where his responsibilities included introducing commercial agreements excellence as well as commercial dashboard management. Earlier in his career, he worked in corporate strategy consulting focusing on highly regulated industries such as healthcare, energy, and gambling.

Peter on his appointment: “Smart Reporting offers an incredibly valuable solution to patients and the healthcare market overall. Our products facilitate sound diagnosis input on the one hand and increase quality of real world evidence on the other. We thereby have the means to help healthcare significantly accelerate clinical innovation towards precision medicine. My achievements to date evolve around securing patient access by defining the value of medicines through clinical and economic evidence and I’m excited to use this experience to advance innovation at Smart Reporting. It is a fantastic opportunity to take such a strong organization to the next level through fostering a high-performing team culture and accelerating a result-oriented growth agenda.“

Smart Reporting brings together a large interdisciplinary team of physicians and software engineers to develop software based on a deep understanding of clinical workflow. Its multilingual, cloud-based structured reporting software for diagnostic medicine and clinical documentation is market standard and used by physicians worldwide.

About Smart Reporting
Smart Reporting was founded in 2014 by Wieland Sommer, Professor of Radiology and Master in Public Health (Harvard, USA), in Munich, Germany, with the vision of leveraging the value of data in medicine for better decision making and treatment. Today, the company brings together a large interdisciplinary team of physicians and software engineers to develop software based on a deep understanding of clinical workflow. Its multilingual, cloud-based structured reporting software for diagnostic medicine and clinical documentation is used by more than 10,000 physicians in over 90 countries. www.smart-reporting.com

Press contact:
Thomas Doriath, Media Relations Smart Reporting
Mail: t@doriath-komm.de
Tel: +49 176 24 24 42 83